Mission Statement
For 80 years, the JAB ANSTOETZ Group has been living its values in its daily work, values that serve as a beacon for the employees in their daily work.
These important values have changed in meaning and significance over the past decades due to the changing times.
We are very pleased to be able to present to you the new mission statement of the JAB ANSTOETZ Group, which expresses our self-image and our corporate philosophy.
The mission statement should always be an orientation for all of us in our daily work – internally and externally to our business partners – and provide an answer to the question of what the JAB ANSTOETZ Group stands for.
Many employees from the different areas of our company have worked on the new mission statement, our self-image, for which we are very grateful. This is the only way we can live it authentically in the future and identify with it in the long term.
For more than 75 years, the common vision has been the “red thread” for our actions: »We make sure that people feel comfortable and secure whether at home or away.«
In a rapidly changing world, we trust in the future and our strengths as a financially independent, medium-sized family business.
We give substance to sustainability.
We work for a good climate – ecologically and interpersonally. In doing so, we keep our word and remain loyal to our roots, which are in Bielefeld! We respect and appreciate other people and their culture.
Our goal is to pass on a stable social, ecological and economic structure to future generations –in a healthy climate, on a healthy earth, as human beings among fellow human beings.
We focus on people
Our employees are the lifelines of the JAB ANSTOETZ Group. We value the personal strengths of our employees and show respect and appreciation for everyone in everything we do. Mutual and honest exchange as well as individual development opportunities are important to us and are also reflected in our management mission statement.
We are closely interwoven with our long-standing customers, suppliers and business partners all over the world. The interaction is always fair, open and at eye level.
Space for creativity
We create space for creativity, innovation and further development.
Creativity as well as great passion for our diverse products, the companies in our group and our beautiful industry drive us.
When developing new products, we act with curiosity and openness with regard to innovative technologies and design trends, but also with appreciation for the traditional craftsmanship and individual production processes of our partners. Our claim as “The Design Company” is to always inspire our customers with special and diverse novelties.
Values
The values we practice in our daily work lay the basis for our sustainable development, from which the company, society and the environment all benefit in equal measure. These values come to the fore in all our thinking and business activities.
Moderation
We are self-confident, but never arrogant. Rather, we bring our strengths to bear with consideration and caution.
Flexibilty
We are aware of the fact that we always need to be ready for change. Only if we advance and adapt we can continue to be successful.
Ambition
We set ourselves the highest of standards. To reach and even exceed them is our incentive and challenge.
Reliability
We keep our word – to our clients, suppliers, partners and colleagues.
Humanity
Colleagues, customers and partners should enjoy working with us. We therefore take care to foster respectful behaviour in every relationship.
Openness
We attach great importance to a mutual, honest exchange of opinions. Everyone should and may know where we are coming from, what we stand for and where we are heading.
Open-Mindness
We are always interested in developing our skills further. For this reason we welcome new approaches and are inspired by new ideas and good examples.
Individuality
We value the personal strengths of our employees and partners. This is why we consciously foster creative entrepreneurial freedom.
Grounding
We remain loyal to our roots, which are in Bielefeld, Germany. At the same time we think and act internationally. For this reason we respect, value and care about other people and their cultures.